Getting new clients is one of the most difficult tasks for any company. Still, new clients are requisite for growth. To this end, business development, along with marketing and advertising, play a crucial role.
However, even if the internet and mobile devices have brought about new channels, people are exposed to hundreds of ads per day. That makes it increasingly harder to stand out in a crowded market, both for business-to-consumer (B2C) and business-to-business (B2B) companies.