Content Marketing Specialist

Key Responsibilities

Content Strategy & Planning

• Contribute to the content calendar, aligned with strategic campaigns, verticals, and business goals
• Participate in topic selection and positioning for lead magnets, case studies, landing pages, and blog articles
• Identify content gaps and propose new assets to support awareness and conversion
• Take ownership of the Qubiz collaterals portal, ensuring case studies, tailored presentations, and other reusable assets are kept up to date and aligned with positioning

Content Creation & Development

• Write and edit a variety of content formats: whitepapers, blog articles, landing pages, case studies, campaign copy, and email sequences
• Work closely with subject matter experts across delivery, technical, and commercial teams to extract relevant insights and transform them into engaging content
• Ensure all content aligns with Qubiz’s brand voice, tone, and messaging
• Update and improve web content based on new campaigns, messaging priorities, and performance data

Content Distribution & Performance

• Collaborate with campaign managers and HubSpot owners to publish and promote content across relevant channels
• Track and report on content performance metrics (views, engagement, conversions) and adjust approach accordingly
• Ensure all content is optimized for digital visibility and lead generation

SEO & Messaging Consistency

• Implement and evolve SEO best practices for B2B content, including topic clusters, keyword strategy, and on-page optimization
• Maintain consistency in editorial standards, brand tone, and message hierarchy across all content touchpoints

Requirements

• 2–4 years of experience in B2B content marketing, digital marketing, or editorial roles
• Excellent writing and editing skills in English, with the ability to adapt tone for different formats and audiences
• Experience creating content across the entire marketing funnel (awareness to conversion)
• Strong understanding of SEO in a B2B context, including content structure, keyword strategy, and optimization techniques
• Comfortable collaborating with technical teams and transforming complex information into compelling narratives
• Strong organizational skills and attention to detail

What We Offer

• A central role in repositioning a mature tech company toward a more focused, vertical-led growth strategy
• Direct impact on lead generation and brand visibility across European markets
• The chance to shape and grow the content function from the ground up
• Collaboration with experienced professionals in marketing, delivery, and business development
• Exposure to real-world tech projects and clients in industries like healthcare, logistics, and beyond
• A culture of ownership, trust, and long-term thinking - with room to propose, test, and scale ideas
• Hybrid flexibility, strong team support, and openness to professional development initiatives