Case studiesLogistics2023 – Ongoing

De Rooy

Fleet intelligence that the dispatcher actually uses.

De Rooy runs a mixed fleet of long-haul and last-mile vehicles across the Benelux. Qubiz built the layer that turns telematics, route planning, and driver behaviour into a single live operational picture — embedded inside the dispatcher's existing workflow.

The challenge

Six depots. Two telematics vendors. One TMS. Three views of the same vehicle.

De Rooy's data was already there — in the telematics, in the route plan, in the dispatcher's notebook. The fuel team saw consumption patterns the planning team never saw. The dispatcher saw delays the maintenance team needed to know about. Each system was good at its own job; none was capable of telling the operation that the diesel anomaly on truck 37 was related to the brake-wear pattern that had been quietly trending all week.

Fleet of trucks in a logistics depot at dusk
The strategy

Don't build a new dashboard. Improve the one the dispatcher already lives in.

Three phases, each anchored in a depot manager's acceptance of the result.

  1. 01

    Data unification

    Two telematics vendors and the TMS unified into one canonical fleet event stream. The operation no longer chooses which truth to act on.

  2. 02

    Behaviour modelling

    Driver scoring anchored in measurable, defendable signals: fuel burn against load, harsh-event patterns, route adherence. Coaching that doesn't feel like surveillance.

  3. 03

    Workflow integration

    The intelligence lives inside the dispatcher's existing screen — not a parallel system. Adoption was measured in dispatcher behaviour, not user counts.

  4. 04

    Continuous tuning

    Quarterly model reviews with depot leads, with thresholds tuned to the operation's seasonal pattern rather than a vendor schedule.

WHAT WE BUILT

Telematics ingestion layer

Real-time ingestion from two telematics vendors and the existing TMS into a single canonical fleet event stream — without forcing the operation to consolidate vendors or rip out what already worked.

Driver behaviour scoring

A driver behaviour model anchored in fuel burn, harsh-event signatures, and route adherence. Coaching conversations now start from data the driver also sees — not from a number on a manager's screen.

Live dispatcher dashboard

A dispatcher view that surfaces ETA risk, fuel anomalies, and route deviations as they happen — embedded inside the dispatch workflow rather than living in a separate tab no one opens.

Depot-level rollout

Phased rollout across six depots with a calibration cycle at each. Adoption was measured in dispatcher confidence and driver acceptance — not in user counts.

The outcome

Numbers the operation can act on, in the moment they happen.

9%

Reduction in fleet-wide fuel consumption within twelve months of go-live.

18%

Improvement in on-time delivery accuracy across the long-haul lanes.

6

Depots running on the unified platform with consistent KPIs.

€1.4M

Estimated annual operational savings attributed to the unified intelligence layer.

What I appreciate most is that Qubiz didn't replace anything. They made what we already had finally work together. My dispatchers were the ones who told me the new system was worth keeping.

Pieter de RooyOperations Director, De Rooy