Case studiesLogistics2023 – Ongoing

NewCold

Predictive intelligence for Europe's fastest-growing cold chain operator.

NewCold operates highly automated deep-freeze warehouses across Europe. As their network scaled, so did the cost of unplanned downtime. Qubiz built the platform that changed that.

The challenge

Six facilities. One unresolved question: why does equipment fail when it does?

NewCold's automated warehouses run at -25°C. Every unplanned equipment failure means halted throughput, emergency engineering callouts, and — in the worst cases — product loss. As their European footprint grew from two sites to six in under three years, the reactive maintenance model they had inherited from smaller-scale operations began to break. The data existed — thousands of PLC sensors, WMS event logs, and environmental monitors — but it lived in isolated systems per site with no intelligence layer capable of surfacing early warning patterns.

The strategy

Unified data first. Prediction second. Operator trust last — and hardest.

Three phases, each with a hard exit criterion before the next began.

  1. 01

    Data unification

    Cataloguing every sensor type across every site, building a canonical event schema, and establishing a streaming pipeline ingesting 40,000+ data points per minute without loss — without interrupting live 24/7 operations.

  2. 02

    Model training

    An ensemble of gradient boosting and LSTM networks trained on two years of maintenance records. Feature engineering identified 18 failure signatures accounting for 74% of unplanned downtime across the estate.

  3. 03

    Deployment

    Alert logic embedded directly into the workflow tooling operators already used — not a new dashboard to check. Six-week calibration at the first site before rolling to the remaining five.

  4. 04

    Continuous improvement

    Post-rollout model retraining cadence established, with NewCold engineers trained to tune thresholds. Qubiz remains the embedded engineering partner for the platform.

NewCold automated warehouse facility

WHAT WE BUILT

Predictive maintenance model

End-to-end design and build — from sensor ingestion to operator-facing alert logic. Trained on two years of historical maintenance records aligned to live sensor states. The model surface 18 failure signatures that account for 74% of unplanned downtime.

Unified operational data layer

Harmonising PLC telemetry, WMS events and environmental sensors across six warehouses into a single queryable source of truth — ingesting 40,000+ data points per minute without interrupting live 24/7 throughput.

Legacy system integration

Phased SCADA and proprietary WMS integration over six months across live facilities, embedded directly into the workflow tooling operators already used — no parallel systems, no shadow IT.

Operator trust and rollout

Six-week calibration at the first site before rolling to five more. Alerts surfaced inside existing screens — not a new dashboard no one opens. Qubiz engineers remained embedded until adoption metrics were confirmed.

The outcome

Numbers that appear in board reports.

34%

Reduction in unplanned downtime across all connected facilities within eight months of go-live.

22%

Uplift in inbound slot utilisation — recovered through better load visibility and turnaround prediction.

€2.1M

Estimated annual operational savings attributed to predictive maintenance and reduced emergency callouts.

6

Facilities now running on the unified data platform — with consistent KPIs across the European footprint.

Qubiz understood from day one that we couldn't afford a big-bang approach. They delivered incrementally, kept our engineers in the loop on every decision, and built something our team actually wants to use.

Jeroen Klep
Jeroen KlepProduct Manager Data & Analytics, NewCold