NewCold
Predictive intelligence for Europe's fastest-growing cold chain operator.
NewCold operates highly automated deep-freeze warehouses across Europe. As their network scaled, so did the cost of unplanned downtime. Qubiz built the platform that changed that.
The challenge
Six facilities. One unresolved question: why does equipment fail when it does?
NewCold's automated warehouses run at -25°C. Every unplanned equipment failure means halted throughput, emergency engineering callouts, and — in the worst cases — product loss. As their European footprint grew from two sites to six in under three years, the reactive maintenance model they had inherited from smaller-scale operations began to break. The data existed — thousands of PLC sensors, WMS event logs, and environmental monitors — but it lived in isolated systems per site with no intelligence layer capable of surfacing early warning patterns.
Unified data first. Prediction second. Operator trust last — and hardest.
Three phases, each with a hard exit criterion before the next began.
- 01
Data unification
Cataloguing every sensor type across every site, building a canonical event schema, and establishing a streaming pipeline ingesting 40,000+ data points per minute without loss — without interrupting live 24/7 operations.
- 02
Model training
An ensemble of gradient boosting and LSTM networks trained on two years of maintenance records. Feature engineering identified 18 failure signatures accounting for 74% of unplanned downtime across the estate.
- 03
Deployment
Alert logic embedded directly into the workflow tooling operators already used — not a new dashboard to check. Six-week calibration at the first site before rolling to the remaining five.
- 04
Continuous improvement
Post-rollout model retraining cadence established, with NewCold engineers trained to tune thresholds. Qubiz remains the embedded engineering partner for the platform.

WHAT WE BUILT
Predictive maintenance model
End-to-end design and build — from sensor ingestion to operator-facing alert logic. Trained on two years of historical maintenance records aligned to live sensor states. The model surface 18 failure signatures that account for 74% of unplanned downtime.
Unified operational data layer
Harmonising PLC telemetry, WMS events and environmental sensors across six warehouses into a single queryable source of truth — ingesting 40,000+ data points per minute without interrupting live 24/7 throughput.
Legacy system integration
Phased SCADA and proprietary WMS integration over six months across live facilities, embedded directly into the workflow tooling operators already used — no parallel systems, no shadow IT.
Operator trust and rollout
Six-week calibration at the first site before rolling to five more. Alerts surfaced inside existing screens — not a new dashboard no one opens. Qubiz engineers remained embedded until adoption metrics were confirmed.
The outcome
Numbers that appear in board reports.
34%
Reduction in unplanned downtime across all connected facilities within eight months of go-live.
22%
Uplift in inbound slot utilisation — recovered through better load visibility and turnaround prediction.
€2.1M
Estimated annual operational savings attributed to predictive maintenance and reduced emergency callouts.
6
Facilities now running on the unified data platform — with consistent KPIs across the European footprint.
Qubiz understood from day one that we couldn't afford a big-bang approach. They delivered incrementally, kept our engineers in the loop on every decision, and built something our team actually wants to use.
