The Challenge
From a single-organisation tool to a European platform.
Every decision, from scheduling visits to managing caregivers and client relationships, depends on how well operations are structured, automated, and ready to grow. It is what drives efficiency, reduces administrative burden, and gives organisations the confidence to expand into new markets.
The goal is to help The Care Hub move from a single-organisation tool to a product capable of serving the wider European home care market with confidence.
What We Built
From domain tool to European SaaS
We advance how The Care Hub's original on-premises product evolves into a scalable, cloud-native platform — making the transition reliable, strategic, and commercially meaningful. The work centres on defining the target architecture, prioritising the roadmap, and de-risking each phase of delivery. Administrators can now configure service packages, pricing, and locations with ease, while the platform supports multiple organisations and regions from a single deployment.
Multi-tenant, multi-region foundation
We design a multi-tenant SaaS platform on Microsoft Azure that supports multiple organisations across different regions, each operating with its own configuration under one unified system. We establish the QA, testing, and CI/CD practices needed for continuous delivery, reinforcing the structural foundation the rest of the product depends on — giving The Care Hub greater confidence to expand across Europe.
Grounded in real-world feedback
We ensure every product decision is connected to the experience of the people who use it. The UX/UI refresh was guided by real user feedback and research from leading European universities, ensuring the platform reflects what its users genuinely need. By maintaining that connection between insight and implementation, every design choice reduces friction and drives meaningful adoption.
A data architecture built for AI
We help The Care Hub look beyond operational efficiency towards the intelligent use of their data. The scalable data foundation established through this advisory engagement creates the conditions for AI-driven insights — for care providers and the families they support. By building the right infrastructure today, The Care Hub is positioned to integrate AI with confidence as the market evolves.
The Results
A platform users value.
- 85+ Net Promoter Score — a platform users genuinely value.
In Their Words
“What stood out was the seamless blend of business understanding and engineering expertise. We weren't just working with a software supplier, we had a true business partner. From smooth contract negotiations to collaborative teamwork between our internal team and theirs, the entire project felt integrated and focused. Most importantly, they delivered on time and met every commitment.”
Emad Eskandar— Co-Founder & Chief Commercial Officer, The Care Hub / Tenderly
Frequently asked questions
01What is tenderly.ai?
tenderly.ai is the cloud-native, multi-tenant SaaS platform The Care Hub's original on-premises product evolved into — built to serve multiple organisations and regions across Europe from a single deployment.
02How is the platform architected?
It's a multi-tenant SaaS platform on Microsoft Azure, where each organisation operates with its own configuration under one unified system, backed by QA, testing and CI/CD practices for continuous delivery.
03How were product decisions validated?
The UX/UI refresh was guided by real user feedback and research from leading European universities, keeping every design choice connected to what users genuinely need.
04Is the platform ready for AI?
Yes. A scalable data foundation was established to create the conditions for AI-driven insights, positioning The Care Hub to integrate AI with confidence as the market evolves.
